This is the presentation behind a webinar I hosted in November, 2008. The numbers were current at that time.
The paper covers topics such as market segmentation, forecasts and geographic data. We will soon have an updated version of the presentation available, contact me if you'd like a copy. Also covered are suggestions on how to enter the market and customer purchasing habits.
During this Webinar I work with channel experts Ken Beam @ The VAR City and discuss what it takes to lay the foundations for a successful reseller network, cover the latest technologies available for channel management and reveal how you can redirect your energies from operational tasks to revenue generating activities.
You should be able to capture user data from referrer through download, install, conversion or abandonment. Here's a link to the "Analytics miniBible for Software Vendors" written by the web marketing gurus over at Avangate.
The best conference I have attended each of the past two years has been BoS. Go to the Business of Software and join their network: http://network.businessofsoftware.org/profile/CaseySPotenzone.
SaaS is the epitome of a the "build vs. buy" battle, and eCommerce is right up on the top. There are many reasons why a fortune 500 company, and SMB or a startup should outsource their eCommerce. When you can find the right partner to provide these services you not only reduce your overall operating expenses but you open the door to new channels and new revenue.
Take a look at this PPT: The Benefits of Leveraging eCommerce Provider Tools.
This webinar demonstrates how targeted software licensing coupled with the benefits of leveraging eCommerce Provider tools can increase revenue. This webinar was co-hosted by Avangate (Casey Potenzone – VP, US Sales) and Reprise Software (Marty Udisches - Sales Professional) on January 22nd, 2009.
Make sure you keep a running list of everywhere you post your software buy links and especially your PAD files. Make sure your PAD files are updated and properly constructed. Once the PAD files are done, use some free tools to publishing them, starting here.
Take advantage of the free version of the SpyFu tool and keep an eye on what's happening in your space. You don't need to be an SEO genius to be here, check this out for Sell Software Online.
Don't be all fancy about this. Simply sit down and make a few short movies about how to use your product. As they get more popular start polishing them. It shouldn't take but a few tries to record you annotating a feature in your product. Stick them on YouTube, and embed in your about section.
There are dozen's of applications out there that do this, personally I love Camstasia.
Don't be sloppy in how you construct your PAD files. Avangate offers you two free tools, 1 to validate the construction of your PAD (available here) and another to submit your PAD, for free, to a bunch of software review sites (available here). You should take advantage of both... and then some.
This is a white paper I helped author the the SIIA Software-as-a-Service Executive Council in 2006. Although the numbers clearly have changed, and traditional software vendors have adapted to the threats they faced and continue to face from SaaS companies, the point still remains valid.
I wrote this, I know how far fetched and perfect world much of this it, but if it works on 5% or 10% of group woohoo!
Here's a truly interesting piece on converting pirates into customers.
Here's a cool piece addressing some of challenges faced by Software Publishers and what they can do about it. Take a look: here.
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