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I'm a technologist at heart with a passion for emerging products and early stage companies.  Simple timing put me in the right place at the right time and gave me several opportunities to help shape the Internet during its formative years.  My education came via hands-on product development, a stint at NYU and side-by-side work with some of the most innovative minds in software.  

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    Tuesday
    Feb162010

    54% of US Internet Users are on Facebook, 27% on MySpace

    DateTuesday, February 16, 2010 at 3:12PM

    Although you'd have to be basically be living in an Internet hole to be in this business and not aware of the problems MySpace has been suffering recently, their traffic and user base are clearly one to be taken seriously.  An analysis recently published by Venture Beat, available here, highlights the traffic in percentages of US Internet population.  With the US community numbering 205M, Facebook was able to capture 54% and MySpace 27%.

    What I found to be truly interesting in this peace is the stickiness of the user base, proving that any organization invested in an online marketing campaign must invest in managing their social presence in order to be successful.

    It also goes to the point that everyone we work with, in this little Internet world, is on the social sites, checking out our history, friends, postings, pictures, etc.  We must take steps to ensure our online reputations are the ones we want people reading and knowing.

     

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