Are you good enough to market anything?
Monday, May 11, 2009 at 11:20AM Seriously, are you good enough to market anything? Are you even good enough to write the copy?
Lets take veal for example. I love veal. Veal chops, veal parm, Milanese, or just simply fry it with some sharp cheese and throw arugula on it. But were talking about a cute, baby cow here. Something that most people would see and go "oooooh". We have to kill this thing and chop it up, ever so finely, to make veal.
Can you market this?
One of my favorite places in Northern Jersey, right by my parents (although I haven't bothered to actually go there yet) is Bobolink farms (www.cowoutside.com) I found out about this place watching Anthony Bourdain one day and love it. Its a cool / hip little farm that was raising cows to make milk to make cheese. They couldn't get their hands on enough organic milk to make their cheese so they bought the cow themselves. I'm pretty sure my grandmother warned me about going straight to the cow at some point... but it doesn't seem applicable
Today I received an email from them and this was one of the items:
--------------------------- from Bobolink Farms
Veal on the horizon
We've had 26 births so far this year, and a bit more than half of them are male. So, except for a few who will grow up to be the next Bobolink Grazier daddies, we've got veal on the way. We will be ready to sell veal by the beginning of June at the latest.
Remember, our veal is raised on the pasture, free to romp and play with the other young members of our herd. Our veal calves are never isolated or confined, and they are nurtured by Mom until it's time to go. This creates a healthy, rosy-pink veal. The meat is sweet, delicate, and tender.
We'll let you know when we're ready to process your orders, via this newsletter. Meanwhile, make room in your freezer!
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Can you sell cute, baby cows for dinner?
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